# Consulting Services > Business consulting between the UK, China and Turkey: market entry, export management, business plans, branding, distribution, negotiations and business trips. We pay special attention to your time and money. Through creative, well-researched solutions, we help you not only remove the obstacles in your way but also move forward in the best possible way. We guide you to the safest and most effective ways to enter the market and expand your product or service, and we support you through every stage of establishing and growing your business in your target region. In general, our services include project identification, bringing your product to market, securing sales contracts and, if required, establishing a local presence and transferring managerial and technological know-how. Moreover, after jointly assessing your regional strategy and needs, we identify reliable local partners and/or acquisition candidates and negotiate with these companies, factories or parties on your behalf. Likewise, we help build the initial structures and implement your innovative project in your target country. Our business consulting covers a variety of sectors, including: - [Medical Equipment](https://aegeancrystal.com/services/medical-equipment/) - Supply of Pharmaceutical Products from Turkey and China - [Marketing Strategies](https://aegeancrystal.com/services/marketing-strategies/) - [Export Management (EMC)](https://aegeancrystal.com/services/export-management/) - [Business Plan Development](https://aegeancrystal.com/services/business-plans/) - [Branding and Brand Development](https://aegeancrystal.com/services/brand-development/) - [Distribution Dialogues and Links](https://aegeancrystal.com/services/distribution/) - [Commercial Negotiations and Launches](https://aegeancrystal.com/services/commercial-negotiations/) - [Expertise and Product Tracking](https://aegeancrystal.com/services/product-tracking/) - Codification and Regulation of Business Agreements and Reports - [Business Trip Organisation](https://aegeancrystal.com/services/business-trips/) ## Medical Equipment and Pharmaceutical Products Aegean Crystal is a safe and reliable choice for manufacturers, pharmacies and healthcare professionals.\ We supply high-quality, high-tech medical equipment and pharmaceutical products, delivered on time and with fast service to customers all over the world.\ We serve most European countries and ensure a truly global reach.\ Many of our business partners are strong, world-renowned manufacturers and professionals who now offer their products in many global markets. ### What we supply - High-tech medical equipment - Pharmaceutical products from Turkey and China ### Who we work with - **Manufacturers** that want to offer their products in new markets - **Pharmacies and healthcare professionals** looking for a reliable supplier ### How we work - **Sourcing:** we find the products you need through our network of manufacturers and business partners. - **Quality:** we focus on high-quality products from established manufacturers. - **Delivery:** we deliver on time and with fast service, across most European countries and beyond. - **Tracking:** through our expertise and product tracking service, we can also monitor production, testing and licensing on your behalf. ## Marketing Strategies Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for the marketing managers who handle all marketing efforts.\ It has become a network of relationships driven by globalisation.\ In this situation, what companies need is a reliable, professional marketing strategy company with talented experts and professionals.\ As a marketing strategy company, we offer the following services to our partners worldwide: - We define how your company will grow by finding, converting and retaining new customers - We align your team with the business goals that marketing can achieve - We drive you towards more revenue - We communicate the value your company delivers to the market ### Our approach 1. **Understanding your business:** we look at your products, your customers and your goals. 2. **Market and competitor review:** we study your target markets and how your competitors position themselves. 3. **Strategy:** we set out how you will reach, convert and retain customers, which channels to use and how to measure results. 4. **Implementation:** we work with your team to put the plan into action and adjust it as results come in. ## Export Management (EMC) Aegean Crystal's professional experts can act as your export management company to boost your sales in almost all European countries and the US.\ Our advantage is a very wide network of experts and capable people in our markets, so we can help you in three clear steps: - Selecting the right country and conducting market research - Setting up your sales by finding the right distributors or online channels - Managing your distribution channels as your local representative or as resident director of your subsidiary ### How Does It Work? #### Step 1: Selecting the right country and conducting market research If you want to export, you need to know what drives the sales of your products or services.\ With global trade data and some desk research, you may already be able to make an initial selection. The important thing, however, is to look deeper. ##### What does this mean? It means that in the market verification check we carry out for you, our local partners in the country first look at the following: - The suitability of your product or service for their market: is your offering useful, and does it fit local culture, habits or trends? - Publicly available data on market size, to get a first impression. - Possible distribution channels. - Potential competitors and their price range. - With the information gathered, we discuss with you the best market entry strategy for your company, also taking into account your experience in other countries. #### Step 2: We find the right distributors for you Based on your strategy and your priorities for market entry, we draft a partner profile describing your company and the type of distribution partner you are looking for.\ We also help you define the benefits a potential partner would gain from working with you.\ Why would your customer or distributor leave one of their existing suppliers and work with you? What advantages do you have? What more will you bring to your business partner?\ All of these questions need answers, which may require some research. In parallel, we compile a broad list of potential distributors. We discuss this long list with you to see which types of companies you want to focus on.\ Once we have a shortlist, we try to arrange meetings in quick succession so that you can visit and use your time efficiently.\ We prepare these meetings with you so that you can present yourself in the best possible way. If online distribution is a better option, we can help you get onto the right platforms, localise your content and get started with promotion. #### Step 3: Your local country manager This can be a part-time or interim collaboration.\ We help you develop the market just as one of your own export managers would. The only difference is that we are based in the region where you want us to manage your business, and we can even do it part-time. We help you optimise your distribution: - We handle your local business development, looking for new revenue streams - We manage a group of agents or distributors and help optimise their sales - We handle troubleshooting and crisis management - We launch your product or service on request - We arrange meetings for you or your staff and accompany you - If you need to set up a subsidiary, we can also act as your local company director - Representing you in contacts with the government and local authorities - Actively searching for local partners and concluding agreements - Supervising the local delivery of goods or services - Distributor and supplier management - Negotiations on your projects - Carrying out your projects ## Project Identification and Research Before carrying out any project or entering a market, it is essential to identify the target and analyse it thoroughly in order to succeed.\ The best way to analyse and understand the relevance of a market or project, and to identify opportunities worth seizing, is to carry out comprehensive market research during the discovery phase.\ We divide the study into two parts, country analysis and industry analysis, to give you a clear picture of the market's viability. ### Country analysis We look at the conditions in your target country: its economic outlook, regulations and trade rules, and the practicalities of doing business there. ### Industry analysis We examine your sector in that country: market size and trends, demand, customers, competitors and their prices, and distribution channels. ### What you receive A clear picture of the market's viability, the opportunities worth pursuing and the risks to plan for, so you can decide whether and how to go ahead with your project or market entry. ## Commercial Negotiations As your representative or export management company in the target country, we meet and negotiate with officials and departments. Our commercial negotiation services cover the following: - Business research - Given the importance of market research, careful selection of business partners, timing and global market crises, we start with a careful review of the business and an expert assessment of potential partners. - Negotiation advisory - Negotiation strategy planning and accurate execution matter in both business-to-business (B2B) and business-to-consumer (B2C) deals. Our negotiation advisers prepare and support you and your team to be at your best at the negotiating table. - Representation in negotiations - Negotiation is a highly advanced skill that determines the value you leave the table with. Our negotiation specialists help you close mutually beneficial deals with other businesses, earning you sustainable growth and opportunities. Our areas of service: We offer a wide spectrum of services to both individual and business clients.\ Here are the practice areas we serve: - Banking - Contracts - Community - Corporate - Construction - Crisis Management - Employment - Entertainment Business - Environmental - Healthcare - Insurance - Intellectual Property - Landlord & Tenant - Mergers and Acquisitions - Pharmaceuticals - Real Estate ## Identification and Acquisition of Targets There is fierce competition for attractive strategic acquisition targets, and the success of an acquisition is determined primarily by the selection of relevant target companies. Strategic market considerations are as important as due diligence investigations and the legal framework. Aegean Crystal not only specialises in identifying the right company for you but also supports you in evaluating suitable prospects and arranging the negotiation phase. Together with you, we develop a clear view of the most appropriate acquisition candidates by identifying the key factors for the competitive success of your M&A strategy. Aegean Crystal uses a professional team of experts to identify potential candidates, enabling efficient screening and resulting in detailed company profiles. A critical part of our M&A service is that we evaluate the details and pay attention to even the smallest aspects of every issue. Our in-depth research covers the potential candidates' strategy, competitive positioning, growth opportunities, innovative strength, synergies and integration capacity. We simulate possible acquisition scenarios with each shortlisted business partner that best matches your preferences and circumstances, to gain a better understanding of potential later integration and reorganisation. An in-depth study of these strategic market factors is crucial for the success of the acquisition. ## Business Plan Development Aegean Crystal Consulting creates a range of professional, specialised business plans for local and international businesses. Whether you have a new concept or investment project, or your existing business is in a growth stage, our business plan consultants provide the market research, writing and formatting you need to succeed. Our business plans are designed to help you secure financing or investment and to guide your operations and business objectives forward. Our team handles every stage of your business plan development and works with your team to understand your ideas, vision and goals. Throughout, we value your time and manage it carefully! We understand how significant this single document is in bringing you closer to your ultimate business goals, and we guide you towards your target with the best possible plan and report for your business. ## Expertise and Product Tracking As your representative and expert, Aegean Crystal can monitor every stage required from production to delivery of the goods, including production, packaging, sampling, laboratory inspections and tests, and licensing.\ We monitor your product's process on your behalf in your region and report to you at every stage. ### What we monitor - **Production:** we check that your goods are made to the agreed specifications, quantities and schedule. - **Packaging and labelling:** we confirm that packaging, labels and documents meet your requirements and those of the destination market. - **Sampling:** we take samples at the agreed stages and send them to you or to a laboratory. - **Laboratory inspections and tests:** we arrange the tests your product needs and follow up on the results. - **Licensing:** we follow the licences and certificates your product requires and keep you informed of their status. - **Delivery:** we track the shipment until the goods reach their destination. ### How we report At every stage you receive a clear report on what we checked, what we found and what happens next, so you can make decisions without travelling to the production site.\ If a problem arises, we take it up with the manufacturer on your behalf and keep you informed until it is resolved. ## Distribution Links We review your product and market, and introduce your product to global markets or your target countries based on quality, demand, production volume, price, delivery time and many other factors relevant to market analysis.\ To this end, we select strong, experienced representatives for your product who are highly effective in selling and promoting your company's product or service, helping you take your products global. ### How we find the right partners 1. **Product and market review:** we assess your product and its potential in your target countries, looking at quality, demand, production volume, price and delivery time. 2. **Partner profile:** together we define the type of representative or distributor that suits your product and goals. 3. **Search and selection:** we identify candidates, check their experience and reach in the market, and present you with a shortlist. 4. **Introductions and negotiations:** we arrange meetings and support you in agreeing terms with the partners you choose. 5. **Ongoing support:** once the partnership is in place, we can follow sales and support the relationship as your local representative. ## Business Trip Organisation Aegean Crystal provides a comprehensive service for organising business missions: business trips by companies to the UK, China and Turkey for negotiations with local businesses in these countries.\ We also organise seminars, conferences, launches and B2B meetings with an all-inclusive service. Our services include: - Ticketing - Accommodation - Transfers and Car Rental - Meeting Arrangements ### Who it is for Companies that want to meet manufacturers, suppliers, distributors or business partners in the UK, China or Turkey, and organisations planning seminars, conferences, launches or B2B meetings in these countries. ### How we plan your trip 1. **Your goals:** we agree on the purpose of the trip, who you want to meet and your dates. 2. **The programme:** we arrange meetings with relevant local businesses and build a schedule that makes good use of your time. 3. **Travel and accommodation:** we handle ticketing, accommodation, transfers and car rental. 4. **During your visit:** we coordinate your meetings so that you can focus on the negotiations. 5. **Next steps:** after the trip, our negotiation, distribution and export management services can help you turn new contacts into business. ## Branding and Brand Development Branding is the process of creating a strong, positive and welcome image or perception of a company or product in consumers' minds.\ A brand is not just a name, a commercial arm, a logo or an image; it is an identity.\ Your brand is in fact a summary of everything you offer your customers, even an image of you! It is therefore essential to leave a strong impression in your audience's minds by taking strong, correct, complete, calculated and accurate steps to define and introduce your brand.\ Our professional branding experts and consultants will accompany you in building, developing and globalising your brand. ### How we build your brand - **Brand definition:** we clarify what your company or product stands for, who it is for and what sets it apart. - **Identity:** we help shape your name, logo and visual identity so that they express your brand consistently. - **Messaging:** we develop the messages that communicate your value to customers. - **Market introduction:** we plan how to introduce your brand in your target markets. - **Global growth:** as you enter new countries, we help adapt your brand to each market while keeping it consistent.