# Project Identification and Research

> Market and project research before you invest or enter a market, with country and industry analysis that shows whether the opportunity is viable.

Before carrying out any project or entering a market, it is essential to identify the target and analyse it thoroughly in order to succeed.\
The best way to analyse and understand the relevance of a market or project, and to identify opportunities worth seizing, is to carry out comprehensive market research during the discovery phase.\
We divide the study into two parts, country analysis and industry analysis, to give you a clear picture of the market's viability.

### Country analysis

We look at the conditions in your target country: its economic outlook, regulations and trade rules, and the practicalities of doing business there.

### Industry analysis

We examine your sector in that country: market size and trends, demand, customers, competitors and their prices, and distribution channels.

### What you receive

A clear picture of the market's viability, the opportunities worth pursuing and the risks to plan for, so you can decide whether and how to go ahead with your project or market entry.